According to an article in the Wall Street Journal, there is a notable trend of consumers increasingly seeking and purchasing products made in the USA. Surveys indicate that a significant portion of Americans prefer domestic products and are willing to pay a premium for them. A survey in 2023 found that nearly two-thirds of U.S. consumers actively sought out “Made in America” products over the past year, with many willing to pay around 10-20% more for such items.

This consumer preference and the looming effect of tariffs have encouraged retailers and manufacturers to look for new suppliers in the USA instead of abroad. Several companies are actively reshoring their manufacturing operations and sourcing to U.S. suppliers to enhance their supply chain resilience. Reshoring can reduce dependency on foreign supply chains, offering greater control over production and logistics.

If your company’s strategy involves replacing current offshore suppliers with new U.S. suppliers, the first step should be evaluating their technical capabilities. Innovate can help you reach your strategic goals. Innovate Managed Services program can survey the suppliers, determine their capabilities and onboard them quickly. Utilizing Innovate Supplier Toolkit or our translation services, you will be able to trade your important supply chain documents electronically. Ready to get started?

Click here to learn more about Innovate’s Services or email Innovate E-Commerceinfo@innovateec.com